Q2 2024 Fashion Games Performance on Unified Platform in the US

In the second quarter of 2024, fashion games continued to captivate users on the unified platform. Let's delve into the data from Sensor Tower to see how these apps fared.

Left or right: Magic Dress up saw a decreasing trend in downloads, starting at 5.5K in the first week of April and dipping to under 1K in the first week of June. Weekly active users fluctuated, peaking at 9K towards the end of April and eventually rising again to 8K in the last week of June.

Project Makeover experienced a steady revenue throughout the quarter, with a notable peak of over 11K USD in the second week of June. Downloads showed an upward trend in late April and early June, reaching nearly 3K. The game maintained a consistent base of weekly active users, with a high of over 14K in late May.

For The Ink Shop - Tattoo Art ASMR, the quarter started with low numbers but downloads surged to 6.6K in the third week of May. Weekly active users saw a significant increase, jumping from under 1K in the first week of April to over 8K by the end of May.

Hair Salon: Beauty Salon Game had no revenue to report until mid-May, after which it showed a slight uptick. Downloads began at 2.4K in April, saw a decrease, and then dropped to under 1K by the end of June. Weekly active users followed a similar declining pattern, starting at over 5K and ending at 3.2K.

Lastly, Acrylic Nails! showed a steady trend in downloads with a peak of over 2K in the second week of June. The weekly active users for this app also displayed a consistent pattern, maintaining around 4K users throughout the quarter.

For more insights on app performance, visit Sensor Tower.